Well, we have eaten twice in this wonderful Italian Pizza place. Any pizza in Italy should taste good? Wrong, it's really good. Otherwise, it cannot compete with the many pizzas being offered in the home of pizza. Likewise in Malaysia, the Nasi lemak has to have some distinctiveness I'm order to survive.
According to our friend it originated from Naples. You can read the story here. They should compete with Pizza Hut and Domino's here. With 70 restaurants in Italy and more in Europe and US and Japan, I do hope it will make its way into KL soon. It certainly has the edge in taste and quality of ingredients. I can say they tasted fresh all the way from the dough, toppings and herbs that garnished it.