Monday, December 28, 2009

Pappa Rich Bandar Sri Damansara

Lately, Pappa Rich is in the ascendant with the rapid opening of a number of outlets in prominent locations like Bangsar, Solaris, IOI Boulevard and Bdr Sri Damansara. The Sri Damansara branch is packed esp. holidays and weekends. It has 3 shoplots next to the McDonald's. It can easily accommodates 50 tables. Like other Pappa joints the interior and layout followed a standard format.

A lot of funds were invested in their good looking interiors. Most of the kitchen is on the open concept. The premium three lots are in the latest commercial development in Sri Damansara and they may have gone through a bidding war with similar or other food business operators. Ten years ago (before the kopitiams genre) the investment for an upscale coffee joint was RM750K. Why the confidence?

Pappa Rich has 27 outlets in Klang Valley. Not a bad idea to focus its energy on. It still has a long way to go in catching up with Old Town White Coffee. The market leader has 138 outlets in most of the states in Malaysia and they have also gone regional. The other players are Station 1 Cafe with 40 scattered in most of the west coast states. Kluang Station is found in mostly in the shopping malls and has 10 outlets and is pretty quiet now.

Personally, Pappa Rich may have got their strategy right focusing in the Klang Valley. Logistics, management and training will be much easier. But I am sure many prospective partners are waiting in wings for the green light to open in other cities. The other is their location - a willingness to pay premium rental for good lots. In exchange for the increase operational costs their prices are higher. But the perception they give the customers through their ambiance, layout, interiors and fittings is that they are better value compare to the foreign franchise coffee and not that they are more expensive than other kopitiams. Yes perception. Brilliant.

However, do forget about excellent service and consistent food quality. But then there is not one kopitiam that offers these two consistently at the moment. So the one that comes out with a strong Business Format will win in the long-term. Business Formats are standards set out clearly and being merciless pursued. It governs logistics, operations, customers' service, food quality from purchasing, preparation and delivery, training, administration, office systems and automation, marketing etc etc. They should head hunt a top executive from McDonald's. which I feel has the best. It is proven that out of 100 businesses with a strong Business Format, 96 will still be around in 10 years. It is a complete reversal for those hit and miss operators. Only 4 will survive out of 100 in ten years (E-Myth).

My other Pappa Rich post is on the Aman Puri, Kepong outlet.

Menu was simple and not extensive. Easy to manage. They may revise when R & D is fully operational.
Toast or steam bread is still the best deal in most kopitiams but the piece of butter in Pappa Rich was miserably small. I was certainly not please.
The popular and cannot get it wrong nasi lemak was standard but not exceptional. I have not had an exceptional one yet in kopitiams.This is a not a good one. Old Town has the best. The chicken was below average.
Beverages and Desserts.
The drinks were good and thick. Stingy with the gula melaka.


thenomadGourmand said...

I agree. Those kopitiams still fails miserably in Nasi Lemak dept!
But i'll choose Pappa Rich for its drinks. A lot more choices for me cos I dont do coffee or tea

Life for Beginners said...

Just had Pappa Rich for my lunch yest --- I love the Roti Susu and the hor fun with chicken curry and beancurd (the fried ones). The half-boiled eggs, on the other hand, so-so only. :P

SimpleGirl said...

another one more opening soon at Gardens...i heard good comment about Pappa Rich..

Big Boys Oven said...

great place to have roti bakar! wow 27 outlets oledi, they defintely doing good! :)

Hope you will have a jolly good New Year and great 2010!

Bangsar-bAbE said...

I usually go for the drinks only. Their nasi lemak and curry noodles didn't score high in my books.

mimid3vils said...

went once, too expensive for me...

Selba said...

The drinks look good!

Sin Tai Lim said...

Whenever my sons cried for a visit to Pappa Rich, I told them that after the makan, you will have a Pappa Poor...Happy New Year.

Fiona Tan said...

Yea I frequent visit Pappa BSD too.. Love their Soya Tong Yuen coz yummy and healthy ma.. Lived at Cheras so If lazy to go Damansara I'll visit the one nearby my place at Shamelin..

CUMI & CIKI said...

i just cannot get into the food here :(

Tummythoz said...

Good for 'yamcha' sessions.

babe_kl said...

happy new year!

Brian Melling said...

This has got to be THE worst kopitiam I have ever been to.

When I was there this afternoon, the air-conditioned dining area had a funny smell. We had to sit outside instead to escape the smell.

The worse part was the food. Hainanese Chicken rice was an epic failure. So was their taufufa - which the server proudly claims that it was made in house. I told him that I could get a better one by the road side at a much cheaper price.

Iced barley & Iced Lemon Tea tasted funny.

Imagine, if they can't get their drinks to taste right, what more wrong can they do with their food?!

C'mon people lets not support establishments such as these. I am sure you want to make your monies worth. You can but by not eating at this type of places. When the demand stops, these people will eventually disappear.