There was a brouhaha when Big Apple first appeared in the blogs a year plus ago. Yes it seems that Big Apple was almost similar to another Donut and Coffee concept outlet in Indonesia. It is named JCO Donut and Coffee. Even Malaysians who have sampled JCO's donuts were raving about it and thought JCO has extended its operations into Malaysia. Imitation is the sincerest form of flattery. However, it is not followed by a royalty or licensing payment.
This kind of issue is nothing new as the oldest Donuts and Coffee franchise was started in 1955 when two brothers-in-law broke off their partnership to start Dunkin Donuts and Mister Donut.
I have quite a bit of Mister Donut in Thailand esp. when the sweet tooth kicks in, as it is the leading donut chain there. Here I go for Dunkin Donut anytime. In Indonesia I go for their 'martabak' from the hawkers. It is like our martabak but this version has added in, tons of cheese, ghee, chocolate, condense milk and sugar. It is almost sinful to eat it.
Well so far a legal fight has not panned in Malaysia possibly due to an oversight of an international registrations of its trademarks and logo by JCO. However JCO has started operating in Pavilion. As for me a latecomer in the donut scene but it did stop me from wading into the Big Apple in Desa Parkcity for a bite of controversy.
After having these donuts I still prefer my Dunkin Donuts anytime. I feel funny eating/tasting flavours but not the real thing. Dunkin has the real feel with chunky and sticky strawberry and other jams. The other bonus is the generous amount of dough.